The campaign unfolded during four weeks, each week with its own story. Each day, followers could discover a little bit more about each story and were challenged to guess certain information about the sender, the receiver, the parcel or the journey.The first week of the campaign was dedicated to a famous Romanian storyteller, Ion Creangă, which sent his best friend, our national poet, Mihai Eminescu, an object meant to be an inside joke: a type of bird that used to wake up Ion Creangă early in the morning as a child in his home village and about which he wrote extensively in his childhood memoirs. Yet, because he failed to catch the one from the infamous tree, he sent a toy bird and urged the poet to use his imagination, since he had plenty.
The second week, we explored an alternate history in which the medieval ruler, Ștefan cel Mare, sends his mother a fake doctor’s note, like the one used to get out of physical education classes, in the hope that she would call him back home from his military duties on the battle field.
In the third week, Constantin Brâncuși, famous Romanian sculptor, sent Margarit Pogany, his love interest and muse for the Madame Pogany sculpture, the wrong “woman” by mistake: a different nude sculpture.
The final story centred around George Enescu, famous Romanian composer. He was often invited to play for Queen Elisabeth of Romania at her castle. But this time, in order to keep her Royal Highness updated on the latest musical trends, George Enescu sent her a tape with a violin version of “Despacito”.